5 Things All Businesses Should Know Before Getting Started With Social Media
After speaking with a client recently, I discovered that businesses are in a unique position when it comes to dealing with social media. They know it’s a force to be reckoned with, they know it can be a highly effective marketing medium, but getting started and using it can be a complete mystery. How do you go from a Facebook account to a full-blown marketing campaign? How do you get people to convert?
To answer these questions, businesses often seek help from a social media consultant. However, not all of them have a positive experience. This isn’t because the consultant has done a poor job. Sometimes, it’s simply because businesses don’t fully understand what they’re getting into. So, if you’re considering the leap into Social Media Marketing (SMM), here are five things you need to know long before you hire someone or get started:
Social Media Is a ‘Hands On’, Ongoing Process
Unlike setting up a series of newspaper advertisements, or using banner ads, social media is not something you can ’set and forget’. You can’t just have a Facebook page set up, and expect it to magically attract people and make profits.
SMM requires direct and constant interaction with your target audience. You’ll have to start by getting people interested in what you have to say. Then, you need to convince them to interact with you in order to develop the level of trust needed for them to convert into buyers.
Social Media Marketing Requires a Specific Plan
Contrary to popular belief, you can’t just sign up to a bunch of sites and expect it to go somewhere. This is like trying to drive in a foreign country without a map. You need a customized strategy.
You need to know:
- Where you’re starting (what do you have that you can use to your advantage now?)
- Who you’re targeting (define an ideal client/customer)
- Where these people are (which sites do your ideal clients use most)
- How to grab and hold their attention (contests, informative content, discussions, etc.)What the ultimate goal is (leads, sales, sign ups, etc.)
- What the milestones will be (make them measurable and reasonable)
- What you do best (video, contests, content, etc)
- How to put it all together
- Who’s going to run it (hire out, in house, run everything yourself…)
There’s a lot of questions here, but they’re absolutely vital; without doing the homework, no one will know what’s going on.
Learn Your Way Around Before You Start
Don’t start promoting a social media account or profile until you know what you’re going to do with it and how it works. Why? You are guaranteed to bumble around and make a ton of mistakes while setting everything up and learning how it all works. This looks unprofessional and people can easily be annoyed, particularly if they get a series of tweets or emails while you’re hooking everything up.
Social Media Marketing Means Being Connected
You can’t just start a Facebook page or a blog, and expect it to thrive on its own. Just like people, social networks need friends, and most importantly, need to be fed and watered by other networks and locations.
This takes time!
First, you need to ensure your website, blog, Twitter account, Facebook pages, and all of your other profiles are interlinked and promoting each other to promote good traffic flow.
Secondly, you need to consider how you’ll convince people to follow more than one account. So, for example, getting website visitors to subscribe to your RSS and follow your Twitter account. This will give you the maximum amount of opportunities to convert that client and build loyalty.
Know What You’re Paying For
If you hire someone to run your social media campaign or build your profiles, make sure you know what that includes and doesn’t include BEFORE you sign or pay for anything. Seriously. This sounds very basic, but not everyone does this. And, do you know what happens when you don’t do this? A nightmare. A nightmare happens.
You’ll end up with something other than what you thought you were paying for, and even though the person you hired did exactly what they said, it doesn’t work for you.
In short, assumptions are killers.
This is a lot of work to do before you even think of hiring someone, or getting started, but it’s absolutely necessary to achieve success. After all, if you’ve put this much passion and dedication into your business, why would you short change it by rushing into everything?
Social Media | No comments
