I find that I do the same thing. It also becomes a significant factor when deciding which blogs are my favorite. Those with a unique voice sift to the top of my RSS. The rest sink to the bottom. In that case, many of them will sit and build with unread posts until I have time to read them.

Personality sets the ‘great’ apart from the ‘good.’

There are a few blogs I’ve read (usually political ones) where I’ve totally disagreed with the writer’s philosophies, yet found myself returning to their blog again and again solely because their writing was entertaining. Their passion, humor and voice echoed through their writing and even though I couldn’t subscribe to their point of view I just had to keep reading because they had such a captivating style. To me, that’s quality content.

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It’s a pleasure to ‘meet’ the other half of the Ittybiz team. No one swears like Naomi lol. It isn’t just that. In her writing, I find she has the unique talent of of being very honest and straightforward without sounding…arrogant? You know that when she says something, she means it, and is 100% sincere about it.

When I purchased Online Business School, I found that even without the swearing, her personality still reflects strongly in her work. I thoroughly enjoy reading her work even if the swearing isn’t my thing. In fact, I find it often takes the edge off in many instances. (Come to think of it, didn’t someone actually return one because it didn’t have enough swearing in it?)

You are very right though. Your style needs to match the situation. I would never write a client’s piece the same way that I do my own. I don’t write the same for magazines the same as I would my own work, or my client’s. However, I don’t think it matters how hard you try, your voice will still shine through the piece to a certain extent. I think when you find the perfect balance between the needs of the piece, and your own style, you have created the perfect written item.

Thank you very much for reading my work, and for sharing with us a great point!

Angie

However, when it comes to launching products she has to (and does) tone down her language somewhat. People buy these products because they want to learn, and too much swearing turns some people off. She has to leave some (not all) of her personality out of her writing because it doesn’t match the readers who have purchased the product. They want fun, but also serious.

Anyway, my two cents. Thanks for the great read.

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