The concept of ‘quality content’ isn’t as clear cut as you think. Not everyone’s idea of quality content is the same, yet everyone uses that phrase for anything involving the written word. While there is a general consensus on the definition, the reality is that it could be any number of different things. Before you start shouting at the computer screen, let me explain.
Perfect Spelling, Grammar and Punctuation
When asked what quality content is, well written is one of the first traits listed off. I agree. A well written piece reads better, and is more enjoyable. But, what if it has a few small spelling mistakes? Does this mean it isn’t ‘quality content?’
While every writer should aim for perfection, I honestly don’t think a misspelled word could destroy the entire piece. It depends on the situation, and the content itself.
Quality content must contain good information. Regurgitating the same concepts and ideals repeatedly becomes monotonous. Fresh information maybe difficult in some subjects, but your piece needs a unique angle. If you only repeat what others have already stated, it would be easier to copy and paste it rather than writing it.
To present something fresh, write from an alternative perspective. This step often creates writer’s block, but the fight is worth it. For example, instead of using the topic ‘how to write a blog post,’ why not try ‘what makes a bad post.’
Two good reasons exist for this:
1- Not everyone learns the same way.
2- Sometimes, we need reminders of the basics.
Interestingly, I don’t think copy/paste work itself is poor. (Bare with me!) The piece itself is usually fantastic (that’s why it was copy/pasted right?). It’s the fact that it isn’t your own that becomes the issue.
Any time the sole purpose is to show your own voice, don’t copy and paste. If this doesn’t factor into it, then by all means spread the good cheer (by following the proper procedure according to the license, and with adequate credit of course.) A news feed site is a good example. Here, people want straight information.
The other issue is the concept of informative. Photography and creative writing blogs are wonderful, but not necessarily ‘informative.’
So, What Is Quality Content?
In my opinion, quality content needs to match your readers as well as yourself. This holds true regardless what medium you work in. Engage, entertain, inform, take action, but make them feel something! Even getting them to disagree with you can be a great thing. So long as it’s kept friendly, I love a good discussion or debate. The best ideas come from them. If you write on a topic you can’t take an interest in, it will certainly show.
Don’t fret over whether something is ‘quality content.’ Write to the best of your ability, present your ideas well, and bring out your own voice to produce your own quality content. That’s what will make all the difference.
January 18, 2009 at 2:29 pm | For the Writer | 11 comments