Feedback is just part of the writing process — we can take measures to ensure that we get as much information up front as necessary to produce what the client had in mind — but there are still times when changes are going to be necessary after the fact. I've learned to really like feedback — it helps me to see things in new ways.

One thing that does drive me nuts though (and only happens rarely these days) is when a client that really doesn't understand best practices asks for something that I am pretty sure isn't going to help them achieve their goals. That's when I usually give own objective feedback and site past examples where what they are asking won't necessarily work as well as it could.

But typically, no one knows the customer and their target audience and how to reach them better than the client themselves. I have learned a lot by being genuinely open to listening to feedback!