The Importance Of Branding For Copywriters
Copywriters need to have a unique brand just like any other business. If I were to show you a large yellow ‘M’ or smiley face, you will likely all come up with the same company name. These companies are the best of the best when it comes to company branding.
If I were to ask you what your copywriting brand is, would you be able to answer? If so, would others, and most importantly your clients, be able to recognize it?
It doesn’t matter whether you write blogs, articles, press releases, or sales copy, you need to build up your business with a single brand in mind. This personal brand will not only make you and your work identifiable, but it will also cause your clients to associate a certain set of thoughts or ideas with your company.
So what is a brand anyway? Since copywriters frequently produce works that are meant to blend in with the client rather than stand out, this can get a bit tricky.
Naming Your Written Works
Decide which name you will use to publish your works. Keep in mind, however, that once you start with that name, you will need to stick with it all the way or at least until you have established yourself firmly in the market. Some will write their non-fiction pieces in their real name and the fiction in a pseudonym.
For instance, I write under my real name, my new website is Angie’s Copywriting, but Angie’s Creative Worx owns it. While this isn’t exactly the best, it will do. It works for me since it allows me to separate my writing services from my consulting work. Similarly, the main business name carries my music as well as my writing. (My accountant loves me!)
When you do choose your name, you will want to be very careful. First off, your clients associate your name with you. Second, if you use a name like Ivanna Makemoney, they aren’t likely to take you very seriously. Once you have your name, always use it along with the name of your business for the best association.
Creating A Visual Image
Copywriters need to have a logo designed and use it on everything they possibly can — bills, invoices, ebooks, websites, and anything that won’t interfere with the actual product. Make sure that whatever design and style you choose represents you and the business adequately. From there, find a matching font that is easier to read, but that carries on the unique look and feel you want your business to have. Again, use this as much as you can without irritating your customers.
The Written Brand
The third component that makes up a copywriter’s brand is their actual work. Unless you put a large amount of time and effort into copying a famous online writer, everyone will have their own way of saying things. If you can read your work and notice the same style of words (and sometimes even the same words), you have identified your writing style.
What quality do you want to be known for? What writing style will you choose?
Again, whatever you choose to start with, stick with it. This doesn’t mean you can’t improve or attempt to change certain things you dislike, but make sure you carry the same voice.
The quality and content are also important. After all, anyone can copy and paste or rewrite someone’s article. Decide how you want others to identify you and make completely certain that every piece you produce matches that goal.
Above all…Remember that the only person that can be you is YOU!!
November 30, 2008 at 3:07 am | For the Writer | 2 comments
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