• Technical Documentation Reads Like Vogon Poetry
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    The Content Strategy Outcast – Technical Documentation and How to Convince Customers to Use It

The Content Strategy Outcast – Technical Documentation and How to Convince Customers to Use It

Technical documentation is like an unpopular in-law or relative. You can’t kill her, and you definitely don’t want to visit her voluntarily. This puts software creators and product manufacturers in a difficult position. How do they convince users to read the documentation so they can get the most from the things you offer? I have a few ideas. […]

By |January 21st, 2014|Copywriting|Comments Off|
  • English Language Word Games
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    The Wise and Twisted Games Writers Play – 7 English Language Games

The Wise and Twisted Games Writers Play – 7 English Language Games

The other day, someone asked me what writers do for fun. That’s a good question. So many posts focus on writing for work and work/home balance, but very few pieces focus on the fun areas of a writer’s mind. I thought it would be fun to compile a list of cool sites that let you have fun with the English language. […]

By |January 23rd, 2008|Copywriting|Comments Off|