Wordpress SEO Basics – Optimize The Entire Blog Post
In yesterday’s post, Wordpress SEO – How To Make Money With A Blog By Driving Traffic, I mentioned that you need to optimize several areas of a post. If you want to get the most Google power out of every post, you will need to focus on the four main areas of a post.
Optimizing Post Content
The content of the actual post always comes first. After all, the entire point of a blog is to provide searchers with the needed information. Your job is to use this basic concept to attract attention. Put yourself into the searcher’s computer chair to find the keywords you need for your post.
Imagine you are a searcher or customer. What words would you use? What questions would you have? Once you know what these questions are, answer them! To optimize the post, pick out the keywords and use them throughout your post as frequently as you can without sounding like a robot. Many times, optimizing a blog post requires nothing more than replacing some of the pronouns and verbs.
Provide SEO Optimized Subheadings
Subheadings are as beneficial to blog post SEO as they are for your readers. Visitors want information, and they want it yesterday. As a result, they skim rather than read every word on a page. Subheadings break up the blog post into smaller sections.
These titles attract the visitors wandering eye, so they find the information they need faster. Once they find this, they stick around for a bit. Every second they spend on your blog, the more they will look around, and the more likely you are to have them return later on.
Subtitles have additional weight with the search engines for this same reason. Use this to your advantage! Add the keywords for the post into these subheadings, and use the settings in Wordpress to change the formatting. You can find these settings by clicking the button called the ‘kitchen sink.’ This option is found on the second row under ‘format.’
Improve The SEO Power Of Post Titles
Google may like subtitles, but it loves post titles. When you publish a post, you’ll notice that the main post title also appears on the browser tab and at the top of the browser window. To optimize this, you have two choices: Make sure your keywords are included in the title, or use a plug in that allows you to change this.
In addition to your keywords, ensure your title entices your reader while still matching the content of the post. You can’t always get the best of both worlds, but it should definitely be your main goal.
Make Use Of Post Slugs And Permalinks
Think of the slug for your post as its filename. This seemingly unimportant feature can make a big difference in Google’s search results. In Wordpress, your post title automatically becomes the slug, and this becomes the rest of its permalink.
Set up your blog so you can edit this slug, and improve the SEO power of your permalink. As Michael says, they become ‘pretty permalinks.’ The idea is to take out all of the useless words (as far as Google is concerned) until all that remains are your main keywords.
It really isn’t as difficult as it sounds at first. With the additional hints and tips that Michael provides in his study course ‘Wordpress SEO Secrets: Search Optimization Magic for Wordpress Blogs,’ these concepts become even easier to put into practice. His program makes it virtually impossible to goof up. It includes an ebook to read and refer back to, audio that builds on the book, and video to show you exactly how to go through the process step-by-step. He doesn’t just read the ebook to you. Instead, he explains why one way of doing things is better than another, why you are doing what you’re doing, and exactly how to go through the process from start to finish.
‘Wordpress SEO Secrets: Search Optimization Magic for Wordpress Blogs’ launches tomorrow! You definitely don’t want to miss out on this product launch. The information you learn here will certainly set your writing apart from others. To make sure you don’t miss this, or my full review of the product tomorrow, make sure to subscribe to the Angie’s Copywriting RSS Feed. If feed readers aren’t your forte, you can receive Angie’s Copywriting updates by email.
January 6, 2009 at 9:00 am | For the Writer | 1 comment
[...] search engines, especially Google. See the full story at: http://www.site-reference.com/videos Wordpress SEO Basics – Optimize The Entire Blog Post – professionalwebcontent.com 01/06/2009 Word Press SEO Secrets Sample In yesterday’s post, [...]